5 key elements to mention in the coca-cola case study

Being one of the leading beverage companies in today’s day, writing a case study on Coca-Cola is a common assignment topic for students. Thus in order to get through such an assignment, you should include 5 key elements in your case study. Including these elements in your coca-cola case study will help you fetch a good grade.

1. Coca-cola the product:

Coca-cola is one of the leading beverage brands. Thus talking about the brand and the position that it has in society helps the readers get a better idea of the product. You can give a brief of the facts and figures of the brand’s growth over the past few years in the case study to help it be more understandable.

2. Packaging of the product:

It is necessary to talk about the eye-catching packaging of the drink that attracts most of the consumers to purchase it. Telling about the packaging is talking about the USP of the product. Thus it is necessary to uphold each of the aspects of Coca-cola while doing a case study.

3. Feasibility of the product:

It is important to know how feasible the product is. By feasibility, we also mean the accuracy with which it meets its’ mission and vision. In simpler language, study whether the good has delivered the experience that it promises or not.

4. Target market:

It is important to talk about the target market as that will define the mission and vision that coca-cola as a brand has. The target audience determines the marketing procedure and the branding of the product. To an extent, even the packaging depends on the target audience.

5. SWOT analysis:

The analysis of the internal strengths, weaknesses, opportunities, and threats of a product or the company is important in order to know about the development of the product. Including these aspects in your Coca-cola case study will help you make sure that your paper has touched all the surfaces.

Thus these are the top elements that should have a mention while presenting a case study.